Effective Date: August 11, 2026
This Privacy Policy describes how NORTHGATE WELLNESS LLC, operating as Pure Forge Labs (“Pure Forge Labs,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit pureforgelabs.com, communicate with us, create an account, subscribe to marketing communications, or make a purchase.
1. Who We Are
Data controller/business:
NORTHGATE WELLNESS LLC
d/b/a Pure Forge Labs
521 Stadium Pl S, Apt 2412
Seattle, WA 98104
United States
Email: support@pureforgelabs.com
For purposes of applicable privacy laws, NORTHGATE WELLNESS LLC is the entity responsible for the personal information described in this Policy unless otherwise stated.
2. Information We Collect
Depending on how you interact with us, we may collect:
Contact Information
Name, email address, telephone number, billing address, shipping address, and related contact details.
Transaction and Order Information
Products ordered, cart contents, order value, dates, transaction status, refunds, shipping information, order history, and related transaction records.
Payment Information
Payment information necessary to process a transaction.
Full payment-card information is generally collected and processed by our third-party payment processor rather than stored directly by Pure Forge Labs.
Account Information
If customer accounts are enabled, we may collect account identifiers, credentials, preferences, saved addresses, and account history.
Device and Technical Information
IP address, browser type, operating system, device identifiers, cookie identifiers, approximate geographic information derived from IP address, referring URLs, and security-related technical information.
Website and Usage Information
Pages viewed, products viewed, searches, clicks, browsing activity, cart activity, checkout activity, attribution information, referring sources, advertising identifiers, and interactions with website functionality.
Marketing Information
Email subscription status, campaign interactions, email opens and clicks where supported, marketing preferences, promotional engagement, and attribution information.
Customer Service Information
Information contained in emails, support requests, complaints, refund requests, and other communications with us.
Research and Verification Information
When reasonably necessary for compliance or transaction review, we may request information concerning intended research purpose, business or laboratory affiliation, identity, age, or other information reasonably necessary to evaluate compliance with our Research Use Only Policy.
We do not routinely require researcher credentials from every customer.
3. Please Do Not Submit Medical Information
Pure Forge Labs sells products solely for research use.
We do not request diagnoses, symptoms, prescriptions, treatment histories, medical records, dosing information, or descriptions of personal use.
Please do not provide medical or health information in product reviews, support messages, forms, or other communications unless specifically requested for a lawful purpose.
Information that may qualify as “consumer health data” under applicable law is addressed separately in our Consumer Health Data Privacy Policy.
4. Sources of Information
We may obtain personal information:
- directly from you;
- automatically from your browser or device;
- through cookies, pixels, APIs, SDKs, and similar technologies;
- from payment and fraud-prevention providers;
- from shipping and fulfillment providers;
- from analytics and advertising providers;
- from marketing platforms;
- from security providers; and
- from publicly available or lawfully obtained sources where appropriate.
5. How We Use Personal Information
We may use personal information to:
- process and fulfill orders;
- process payments and refunds;
- provide shipping and tracking;
- communicate about orders;
- provide customer service;
- maintain customer accounts;
- detect and prevent fraud or abuse;
- protect the Site and our infrastructure;
- enforce our Terms and Research Use Only Policy;
- perform compliance and transaction review;
- maintain accounting, tax, and business records;
- improve Site performance and usability;
- understand customer acquisition and Site performance;
- conduct analytics;
- manage inventory and operations;
- send transactional communications;
- send marketing communications where permitted;
- operate abandoned-cart, browse-abandonment, post-purchase, newsletter, promotional, and back-in-stock programs where permitted;
- measure advertising performance where permitted by law and platform rules;
- comply with legal obligations;
- establish or defend legal claims; and
- support a corporate transaction such as a merger, acquisition, financing, reorganization, or sale of assets.
6. Analytics, Advertising, and Marketing Technologies
Subject to consent requirements, applicable law, our configuration, and third-party platform policies, the Site may use technologies provided by:
- Google, including Google Tag Manager, Google Analytics 4 and Google Ads;
- Meta, including Meta Pixel and Conversions API;
- TikTok, including TikTok Pixel and related advertising measurement technology;
- Triple Whale, for e-commerce attribution and analytics;
- Klaviyo, for email marketing, behavioral messaging, customer segmentation, and related analytics;
- and other providers disclosed through our cookie preferences interface.
We configure our systems with the objective of limiting unnecessary or prohibited data transmission.
The availability of a technical integration does not mean that every category of data collected by Pure Forge Labs is transmitted to that provider.
Advertising and analytics technologies may be disabled, limited, or modified based on consent, jurisdiction, legal requirements, platform requirements, or our compliance configuration.
7. Email Marketing
If you subscribe to marketing communications, we may send newsletters, promotional offers, product availability notifications, abandoned-cart reminders, browse-abandonment messages, and other commercial emails where permitted by law.
You may unsubscribe from promotional emails through the unsubscribe mechanism included in those messages.
Unsubscribing from marketing does not prevent us from sending transactional or service-related communications concerning an order, account, security issue, or legal matter.
We currently do not plan to use SMS marketing unless this Policy and the applicable consent flow are updated.
8. Cookies and Similar Technologies
We use cookies and similar technologies for:
- essential Site functionality;
- shopping-cart and checkout functionality;
- fraud prevention and security;
- remembering preferences;
- analytics;
- attribution;
- advertising measurement; and
- marketing, where permitted.
Additional information is available in our Cookie Policy & Privacy Choices.
Where required, non-essential technologies are subject to applicable consent or opt-out controls.
9. Service Providers and Other Recipients
We may disclose personal information to entities that provide services to us, including:
E-Commerce Technology
WordPress and WooCommerce and related technology providers.
Hosting and Infrastructure
Cloudflare, together with other hosting, infrastructure, database, backup, and security providers.
Payment Providers
Providers necessary to authorize, process, settle, refund, or investigate transactions.
Fulfillment and Logistics
Suppliers fulfilling orders on our behalf, postal and parcel carriers, customs intermediaries, and related logistics providers.
Analytics and Attribution
Google and Triple Whale.
Advertising Platforms
Where permitted and appropriately configured, Google, Meta, and TikTok.
Email and Customer Communications
Klaviyo and our business email providers.
Fraud, Security, and Compliance Providers
Cloudflare, payment fraud tools, and other fraud, identity, security, or compliance providers that we may implement.
Professional Advisers
Lawyers, accountants, auditors, insurers, consultants, financial institutions, and similar professional advisers.
Government and Legal Recipients
Courts, regulators, law enforcement, government agencies, and other recipients where disclosure is required or permitted by law or reasonably necessary to protect rights, safety, security, or the integrity of our business.
10. Sale, Sharing, and Targeted Advertising
Certain U.S. privacy laws use terms such as “sale,” “sharing,” or “targeted advertising” in ways that may include some advertising technology even where no money is paid for personal information.
Where applicable law provides a right to opt out of such processing, we provide a method to exercise that right through our privacy or cookie controls.
Where legally required, we also recognize applicable browser-based opt-out preference signals.
We do not knowingly sell personal information in the traditional sense of exchanging a customer database for money.
Consumer health data is governed by our separate Consumer Health Data Privacy Policy.
11. Sensitive and Consumer Health Information
Pure Forge Labs does not operate as a healthcare provider and does not seek medical histories or clinical data from customers.
However, certain jurisdictions define health-related information broadly and may treat inferences from browsing, purchasing, or other activities as consumer health data.
Where applicable, our practices concerning such information are governed by our Consumer Health Data Privacy Policy and applicable law.
12. Legal Bases for EEA, UK, and Similar Jurisdictions
Where privacy law requires us to identify a lawful basis, we may process personal information on the basis of:
- Performance of a contract, including processing an order, payment, shipping request, customer account, or service request.
- Legal obligations, including tax, accounting, recordkeeping, fraud, regulatory, and lawful government requirements.
- Legitimate interests, where permitted, including Site security, fraud prevention, business administration, service improvement, analytics, and protection of legal rights, provided those interests are not overridden by applicable privacy rights.
- Consent, including where required for marketing, cookies, advertising technologies, or particular categories of data.
You may withdraw consent where processing depends on consent, subject to applicable law and processing already lawfully completed.
13. International Data Transfers
Pure Forge Labs is based in the United States.
If you access the Site from another country, your personal information may be processed in the United States or in other countries where our service providers operate.
Where applicable law requires safeguards for international transfers, we or our service providers may rely on legally recognized transfer mechanisms, contractual safeguards, adequacy decisions, or other lawful transfer mechanisms.
14. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including fulfillment, customer support, security, fraud prevention, accounting, tax, legal compliance, dispute resolution, and enforcement of agreements.
Retention periods vary depending on the nature of the information and applicable legal requirements.
We may retain information for a longer period where reasonably necessary to establish, exercise, or defend legal claims or where required by law.
15. Security
We use administrative, technical, and organizational safeguards reasonably designed to protect personal information.
These measures may include access controls, security monitoring, encryption in transit where appropriate, fraud screening, infrastructure protection, and Cloudflare security services.
No internet transmission, storage system, or security program can guarantee absolute security.
16. Your Privacy Rights
Depending on your jurisdiction and applicable law, you may have rights to:
- request access to personal information;
- obtain a copy of certain information;
- correct inaccurate information;
- request deletion;
- request restriction of certain processing;
- object to certain processing;
- withdraw consent;
- opt out of certain targeted advertising, sale, or sharing;
- request data portability;
- appeal certain privacy-request decisions; and
- lodge a complaint with an applicable supervisory authority or regulator.
These rights are subject to applicable exceptions and verification requirements.
17. Exercising Privacy Rights
To submit a privacy request, email:
support@pureforgelabs.com
Subject: Privacy Request
Please describe the right you wish to exercise and provide enough information for us to identify the relevant records.
We may request additional information when reasonably necessary to authenticate a request.
You are not required to create a new customer account solely to submit a privacy request.
We will respond within the period required by applicable law.
18. Authorized Agents
Where applicable law permits an authorized agent to submit a request on your behalf, we may require reasonable documentation confirming the agent’s authority and may separately verify your identity where permitted.
19. Children and Individuals Under 21
Pure Forge Labs is intended for adults age 21 and older.
We do not knowingly offer products to individuals under 21.
If we learn that personal information was improperly collected from an underage person, we may delete or restrict the information as appropriate and permitted by law.
20. External Sites
Our Site may link to websites or services operated by third parties.
Their privacy practices are governed by their own policies, and Pure Forge Labs is not responsible for independent third-party privacy practices.
21. Corporate Transactions
Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, subject to applicable law.
22. Changes to This Privacy Policy
We may update this Policy as our practices, technologies, vendors, or legal obligations change.
The current version will be posted with an updated Effective Date.
Where required by law, we will provide additional notice or obtain consent before materially different processing occurs.
23. Contact
Pure Forge Labs / NORTHGATE WELLNESS LLC
521 Stadium Pl S, Apt 2412
Seattle, WA 98104
United States
Email: support@pureforgelabs.com